JMC 305

Posted on November 15, 2010 by admin

Lesley Marin

JMC 305

Jayson Peters

November 10, 2010

The State Press Website Review

The website I decided to take a closer look at was Statepress.com. I visit this website two to four times a day because I have made it one of my go-to websites for constant news updates. To me, the State Press is one of the best news resources for an Arizona State student, because it’s small enough that it pertains to just the ASU community, but has the resources to be reliable about national news as well. Being as I look at this website so much during the day, I realized I never really paid attention to how it was set up, until I learned how to use website technology.

I saw many things that were similar on the State Press and to the things I did to my interactive resume. The first is the table at the top that takes a visitor to different pages. I used the same table on my website. This is extremely useful, especially for the state press, because they have multiple publications and cover two major subjects; News and sports. One thing I did like about how the state press groups its different categories is how they put their news and main topics right next to their name in big lettering and then subjects, such as, job opportunities and advertising the place at the top in the corner of the page so they are visible but not the main attraction. Another thing I like about how they separate their news subject is the way they have each subject’s most read stories on the homepage circulating a slideshow of pictures. This also simplifies the way a visitor finds their news.

There are many things that the State Press has done well in their website that I would use whenever I build another website. The different boxes that hold headline news and pictures that are redirected to news articles make the website a lot more interactive for their visitors. The pictures that link you to an article are especially interesting to me. I believe if I make a box to add a picture and then html the link to the picture, the picture would upload as a link. This would be easier on wordpress than on dreamweaver. One other aspect I really enjoy about the State Press’ Website is how they have their top 5 most viewed and searched for articles in a box. This is constantly being updated as more people visit the website. I believe this tool make the website very interactive for the State Press’ different visitors.

One thing I would change about this website is how  much they show  the same content in their homepage. They have about four different sections with the same story headlining each section. If I were to change this I would make it so that there weren’t so many of the same sections. I would also probably add a couple more still photographs on the homepage. Therefore the homepage would be more visual, and even if it was the same headlining a visitor would atleast be able to see a different view.

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Probably the Greatest Day Ever…

Posted on October 18, 2010 by admin

Hey Guys!

I know I normally introduce you guys to a new cause product, but this week I have something better. A little insight on what I have been doing with my life. On Friday, October 8th, 2010 my friend Kaitlynn, the president of TOMS @ ASU, and I, the PR liaison, were invited to go visit the TOMS headquarters. This was probably the greatest experience ever. The passion, heart, and devotion these people have for this organization and the children they are helping is amazing. Not only did we get the pleasure of taking a mini vacation to beautiful Santa Monica for the weekend, but we were able take a complete tour of the headquarters, look at some of the new styles, and meet with the the campus club coordinators.

I learned a couple more things on this trip that I never knew and thought you guys would be interested in knowing.

  • TOMS shoes is now having shoe drops in over 36 countries!
  • Not only is Podoconiosis one of the leading diseases for these people, but Hook Warm is another disease that is rapidly growing. Over millions of people now are diagnosed with this disease.
  • The types of shoes given to children in need vary by their weather type and location. This first factor is obvious. These children need shoes that are going to sustain their difficult weather conditions. The most interesting shoes are the ones given to the children in Ethiopia, which are completely rubber, to make it through their rainy conditions. The location of these children is also a huge factor, because TOMS want to create a better life for these children all around. Therefore, if they had better shoes than the normal person they would be outcasted from their villages. Therefore, they are given the most generic shoe that the village sells.

*We didn’t have the permission to take pictures inside the headquarters, but I was

able to get a couple of other interesting pictures from the outside for you guys! Here you go!

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Pink is the New Green

Posted on October 4, 2010 by admin

It’s that time of year again. Besides Halloween, the largest and by far the most important event in October is Breast Cancer Awareness Month. The National Breast Cancer Awareness organization is one the most recognized organizations in the world and has been around for over 25 years. From the NFL’s pink attire, the controversial “I heart boobie” bracelets, and the bottle of wine were selling this month at the restaurant I serve at; Everyone is finding one way to help the cause!

One of the my favorite breast cancer awareness products and favorite denim companies in general is PRVCY Premium denim. After her mother died from a battle with Breast Cancer, Carolyn Jones decided to leave the corporate world and enter her true passion, fashion. These jeans are perfect for the fashionista looking for a way to give back this month, because PRVCY offers high-end quality jeans while giving back 10% of their annual yearly sales. The motto they go by is faith, hope, love for a cure to Breast Cancer. One of my favorite things about PRVCY is the form fitting-ness of the jeans. My favorite are the Malibu’s which are a dark skinny denim which are huge for fall and winter. Many of the jeans push your bum up and makes your thighs look a bit skinnier (which is always nice for us ladies) while bringing comfort.

The video below gives a brief description of PRVCY’s mission and their different types of jean styles and descriptions. Don’t be too surprised if you see appearances from your favorite celebrities. These jeans have been a huge hit in tinsel-town!

Visit PRVCY to get more information on their mission, story, and where you can buy a pair of one of the cutest jeans right now. And boys, don’t worry, they have men styles too :)

Stay Green Stay Gorgeous

Lesley

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A Shoe a Day Keeps the Podoconiosis Away

Posted on September 26, 2010 by admin

One for one; TOMS for a better tomorrow…That’s the motto for one of my favorite sustainable products right now, TOMS.

The Purpose of TOMS is simple: with every pair you purchase TOMS will give a pair of new shoes to a child in need.

ONE FOR ONE.

sounds pretty cool, huh? Honestly, because it just is that cool.

The TOMS movement Started in 2006 by a young entrepreneur name Blake Mycoskie. Mycoskie was visiting Argentina when he noticed how impoverished the area was, especially for kids. On  his trip Mycoskie noticed that many of these kids had horrible living conditions and walked for miles on a daily basis without anything to protect their feet from the rough terrain. Digging further into the problem  he learned about PODOCONIOSIS, a soil transmitted disease that swells the feet of many of these children and causes them to develop other diseases through cuts and sores. He also learned that many children were not allowed to attended schools because they did not have the mandatory shoes to go along with their school uniforms. These were problem in not only Argentina, but in many of parts of the world. So he decided to do something about it.

As of right now, TOMS partners with different organizations in parts of Africa, Argentina, and the US to give children shoes multiple times a year, also known as a Shoe drop. I posted a TOMS video below that explains the movement and different shoe drops. *Note: This video was put together in February 2009. On September 2010 TOMS reached their 1 millionth pair of shoes given to a child!*

The movement story is only half of how amazing TOMS really is. The styles of shoes are endless and the shoe it’s self is extremely comfortable. TOMS has not only become one of the world’s most promising non-profit organizations, but has also become a fashion icon. They make shoes for every occasion and every type of style. Men, women, kids, babies, and Weddings. TOMS comes out with new styles every season. For their fall collection they have added the Highland BOTAS for men and the fall wedges for women. All in earthy fall tones, such as plum, pearly blue, navy, olive, and corduroy, these shoes are perfect for the summer fall wardrobe transition. TOMS also sells glitter shoes for a dress up look for women. Personally, being a student at ASU i wear my gold glitters to football games to support our Devils! The shoes range from the low price of $44-$79. Below is a gallery of some of my favorite TOM styles.

To buy your own pair now and help the movement Visit TOMS

Stay Green Stay Gorgeous

Lesley

Posted in FASHIONABLE PRODUCTS, TOMS | 2 Comments

One Fashionable Tree Hugger

Posted on September 20, 2010 by admin

Hey Guys!

This is my first blog post, let alone my first blog ever.So needless to say, this is about to be an interesting experience.

First. Your probably wondering “who is this girl?” My name is Lesley. I’m a 19-year-old aspiring fashion and entertainment broadcast journalist who currently resides in the unbearable 110 degree heat of Phoenix, Az. Thanks to college! I’m the PR liaison for TOMS @ ASU and have previously worked with invisible children, UNITY, and genocide awareness groups. I am originally from Southern California, where life consists of always spending money on grande iced lattes, the beach, overpriced lunches, and going shopping at any and all cute boutique stores you bump into. Although I am by no means a fashion guru, this lifestyle has taught me a thing or two about the do’s and don’ts of fashion. Therefore, picking what to talk about was easy. Fashionable cause products.

There is no denying that green is the new black and giving is “in-style”. From cutting down your carbon footprint to celebrities adopting kids in Africa. Everyone is trying, in some way or another,  to help make a difference. I have personally found my own way to give back; fashionable cause products.  It’s exciting to see many huge fashion brands team up with charities and non-profit organizations these days to create fashion worthy items like wedges, t-shirts, and super cute watches. This lifestyle- “the Green Lifestyle- is only becoming more popular. Help a cause while stepping out in style, there’s no way you can go wrong. It’s easy, it’s good, and it’s glam.

Stay green stay gorgeous.

Lesley

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